THE ULTIMATE CUSTOMER ENGAGEMENT NETWORK
Tango Targeting is designed to help any consumer facing corporations reach their customers more effectively, while reducing overall marketing costs, building new revenue streams and providing in depth customer intelligence.
YOUR PERSONALIZED COMMUNICATION NETWORK
REACHING YOUR CUSTOMERS HAS NEVER BEEN EASIER
Tango will provide you with a 2-way communication network that is easily deployed to you customer base, via any downloadable application, including your existing app. Once the tango communication agent is in place you will have visibility into your customer’s online world and have the ability to push messages directly to them, eliminating the need for SEM or ad networks.
JUST-IN-TIME INTELLIGENT COMMUNICATION
PUSHING THE EXACT RIGHT MESSAGE, AT THE EXACT RIGHT TIME
Tango allows you to set up campaigns around your products or services. These campaigns will immediately push messages to your customers when their online actions meet the campaigns’ criteria. For instance, if you sell golf equipment and your customer is reading an online article that’s comparing the best new putters, you can immediately send messages to her, providing helpful putting tips and a coupon for 20% off, on all putters.
THE ULTIMATE ADVERTISING ENGINE
Tango allows you to set up campaigns around your products or services. These campaigns will be triggered based on your customers’ online behavior and they will be pushed in real-time. The impact of Just-In-Time, Intelligent advertising is enormous!
You’re not guessing or trying to predict. You know exactly what your customer is interested in, letting you serve them powerfully personalized ads.
Your customers decide when they have time to research a topic or shop online, and this is exactly when your ads will appear, not hours, days or weeks later.
Your ads will appear, when and where you want them to. You’ll no longer have problems with being outbid, ad visibility or competing to get your ad noticed.
It’s your network! You will be linked directly with your customers and you’ll have full visibility and campaign control to automatically push personalized ads, run A/B tests and analyze results.
With Tango you can advertise and sell much more effectively, but that’s just the tip of the iceberg. You now
have a chance to transform your customer relationships. Because you will understand your customer’s interests and desires, you can become their Virtual Assistant. You can stop just pushing products and actually start helping your customers, by serving helpful content exactly when they need it.
- Pertinent articles & news stories
- Personalized tips and tricks
- Apropos celebrity advice and endorsements
- Relevant video tutorials
- and so much more…
OMNI CHANNEL MARKETING
The customer journey is not one dimensional. Staying engages with your customer is crucial to driving
revenue and with Tango you can stay engaged with their online and offline worlds.
Push messages to:
- Android mobiles and tablets
- iOS mobiles and tablets
Push messages to client devices based on their GPS location or when a device enters a designated geo zone
In Store Push
Reach customers while they are in (or near) your stores with beacon technology
DEEP DIVE INTELLIGENCE
Because Tango provides you with a 2-way communication pipeline, you’ll have visibility into your customer base’s complete online activity. With this level of intelligence, you’ll be able to understand the things most important to your customers, analyze behaviors and spot new trends. Tango makes it easy to export the this “big data” to your business intelligence systems with simple to integrate APIs and multiple options for data export.
PLAIN VANILLA OR MAKE YOUR OWN SUNDAE
Although our standard platform will work for many businesses, we realize that every company has unique needs. If a customized solution fits the bill, Tango will work hand in hand with you to define business objectives, explore the new opportunities open to you and customize the Tango platform to meet your marketing needs. You’ll work directly with your account manager and our engineering team and utilize our powerful, yet easy to use API to integrate a customized Tango solution into your business.
Tango’s Just-In-Time Intelligence changes the playing field, and your digital marketing can no longer be viewed through the lens of simple ad delivery.
You will choose how aggressive or conservative to be, as you build a new level of rapport with your customer. A rapport that is shaped by what you want your customer relationship to look like and bound only by your imagination.
360º ROI is the concept of measuring the complete customer relationship cycle. Not only will you measure advertising performance, but you will also need to measure content engagement, loyalty progression and customer intelligence.